KAJIAN BUDAYA KONSUMTIF MASYARAKAT INDONESIA MELALUI PENDEKATAN TEORI ONE DIMENSIONAL MAN HERBERT MARCUSE

Authors

  • Alhani Azhari Putri Universitas Pembangunan Nasional Veteran Jakarta
  • Devi Agni Rahmasari Universitas Pembangunan Nasional Veteran Jakarta
  • Farrieliea Ramadhani Universitas Pembangunan Nasional Veteran Jakarta
  • Muhammad Adiz Wasisto Universitas Pembangunan Nasional Veteran Jakarta

DOI:

https://doi.org/10.52318/jisip.2024.v38.1.2

Keywords:

Capitalism, Consumerism, One-Dimensional Man Theory

Abstract

This research aims to analyze the culture of consumerism in Indonesia from the perspective of the Frankfurt School, utilizing Herbert Marcuse's theory of One Dimensional Man. The method employed in this research is qualitative analysis using data collection techniques through literature review. The research findings indicate that capitalism and globalization have escalated the culture of consumerism in Indonesia, marked by the increased usage of credit cards, online loans, and exerting negative influences on the social and economic aspects of society. The government has responded with policies aimed at curbing excessive consumption but also supports concerts and consumerist culture. Marcuse's critical theory encourages individuals to recognize their social circumstances as problematic and take transformative actions that can liberate them from the capitalist domination that fosters limited perspectives. This study is expected to contribute to the advancement of political science and serve as a reference for students, as well as research or academic institutions.

References

Adlini, M. N., Dinda, A. H., Yulinda, S., Chotimah, O., & Merliyana, S. J. (2022). Metode Penelitian Kualitatif Studi Pustaka. Edumaspul: Jurnal Pendidikan, 6(1), 974–980. https://doi.org/https://doi.org/10.33487/edumaspul.v6i1.3394

Gultom, A. F. (2018). Konsumtivisme Masyarakat Satu Dimensi Dalam Optik Herbert Marcuse. WASKITA: Jurnal Pendidikan Nilai dan Pembangunan Karakter, 2(1), 17–30. https://doi.org/https://doi.org/10.21776/ub.waskita.2018.002.01.2

Marcuse, H. (1968). One Dimensional Man: Studies in The Ideology of Advanced Industrial Society. Beacon Press.

Moleong, L. J. (2010). Metodologi Penelitian Kualitatif. PT. Remaja Rosdakarya.

Partadisastra, A. M., Taji, B. S., Sulistiawati, D., & Hasanah, H. (2022). Dampak Globalisasi Informasi Terhadap Perilaku Konsumtif di Kalangan Mahasiswa Jakarta. Jurnal Mutakallimin: Jurnal Ilmu Komunikasi, 5(1). https://doi.org/http://dx.doi.org/10.31602/jm.v5i1.6465

Ramadhani, P. M. (2020). Pengaruh Penggunaan E-Commerce Pada Perilaku Konsumtif Masyarakat Postmodern.

Rina, O. (2020). Konsumerisme Masyarakat Modern Dalam Kajian Herbert Marcuse. JAQFI: Jurnal Aqidah dan Filsafat Islam, 5(1), 121–133. https://doi.org/http://dx.doi.org/10.15575/jaqfi.v5i1.6267

Saumantri, T. (2022). Konsumerisme Masyarakat Kontemporer Menurut Herbert Marcuse. Media: Jurnal Filsafat dan Teologi, 3(2), 162–177. https://doi.org/https://doi.org/10.53396/media.v3i2

Tanliana, D., & Utami, L. S. S. (2022). Perilaku Konsumtif Penggemar Korean Wave di Twitter (Studi Tentang Fenomena Koleksi Photocard K-Pop). Koneksi, 6(1), 184–190. https://doi.org/https://doi.org/10.24912/kn.v6i1.15549

Wijaya, J. H. (2023). Lifestyle Transformation in Indonesia: The Impact of Foreign Cultures in the Era of Globalization. Social Science Research Network. https://doi.org/https://dx.doi.org/10.2139/ssrn.4511264

Yan, R. H. (2010). Eksistensi Sistem Ekonomi Kapitalis Di Indonesia. Jurnal Ilmiah Al-Syir’ah, 8(1), 1–16. https://doi.org/http://dx.doi.org/10.30984/as.v8i1.45

Published

2024-06-29

How to Cite

Putri, A. A., Rahmasari, D. A., Ramadhani, F., & Wasisto, M. A. (2024). KAJIAN BUDAYA KONSUMTIF MASYARAKAT INDONESIA MELALUI PENDEKATAN TEORI ONE DIMENSIONAL MAN HERBERT MARCUSE . Jurnal Ilmu Sosial Dan Ilmu Politik, 38(1), 20–34. https://doi.org/10.52318/jisip.2024.v38.1.2